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our process - How we make catalogues agentic-ready

We turn retail catalogues into product data layers that Google, OpenAI, and commerce agents can read, trust, and recommend. The process moves from quantified gaps to live optimisation without drifting into generic AI consulting.

  • scorecard

    74/100 ready

  • gaps ranked

    128 fixes

Audit

We start with the product catalogue because that is where agentic commerce is won or lost. Our audit checks GTIN coverage, taxonomy depth, image quality, descriptions, pricing, stock freshness, and merchant-feed readiness against the standards AI agents already use to rank products.

You receive a prioritised remediation plan that shows which gaps block recommendation eligibility, which fixes protect revenue first, and which data owners need to be involved. The output is practical: a catalogue-readiness score, a risk register, and the fastest path to richer product data.

Included in this phase

  • Merchant Feed Audit
  • GTIN Coverage
  • Attribute Gaps
  • Taxonomy Review
  • Freshness Risk
  • Revenue Priority
  • pipeline

    ERP + PIM sync

  • governance

    review queue

Engineer

Once the gaps are clear, we build the pipelines that make catalogue data durable. ERP, PIM, POS, and inventory signals are normalised into product records that AI agents can read, compare, and trust without waiting for manual spreadsheet clean-up.

Our enrichment layer adds the content agents need: complete attributes, clearer descriptions, better categorisation, and trend-aware language that still sounds like your brand. Every field stays traceable, so merchandising teams can review the data before it reaches a live feed.

We keep implementation narrow and measurable. The work is organised around catalogue coverage, freshness latency, feed acceptance, and the specific product categories with the highest commercial impact.

Embeddings showed us which catalogue gaps were stopping our products from being understood and gave our merchandising team a practical way to fix them at scale.

  • freshness

    <15 min drift

  • signals

    trend pulse

Optimise

A catalogue is only agentic-ready if it stays current. We help teams operate the new data layer in production, with monitoring for stale inventory, rejected feed fields, missing product identifiers, and content that drifts away from live search demand.

Trend signals are folded back into the catalogue, so products can respond to cultural demand, regulatory news, and seasonal shifts while staying accurate. The goal is a living product data layer that strengthens every recommendation surface.

We continue measuring whether the catalogue performs at scale across agentic shopping entry points, merchant feeds, and internal commerce systems.

Included in this phase

  • Feed Monitoring. We watch acceptance rates, stale records, rejected attributes, and catalogue freshness so issues are fixed before they affect recommendation quality.
  • Trend Response. We connect product content to live demand signals, then update descriptions and attributes where the commercial opportunity justifies action.
  • Merchandising Handover. We document the workflow, review controls, and ownership model so internal teams can keep improving the catalogue after launch.

our values - Built for agentic commerce, not generic AI adoption

Catalogue readiness is a technical, commercial, and operational problem. These principles keep the work focused on recommendation quality rather than broad AI theatre.

  • Agent-readable data. Product records need complete identifiers, attributes, descriptions, and categories that agents can compare without guessing.
  • Freshness as a signal. Stock, price, availability, and status changes must reach commerce surfaces before stale data costs visibility.
  • Measurable coverage. Progress is tracked through catalogue completeness, feed acceptance, enrichment quality, and freshness latency.
  • Brand-safe enrichment. Generated content needs governance, review paths, and traceability so product truth stays intact.
  • Retail workflow fit. The system must work with merchandising, data, and commerce teams rather than creating a separate AI process.
  • Live optimisation. Trend signals, seasonality, and regulatory moments should improve catalogue content while demand is still active.

Be the brand AI agents recommend first

The retailers preparing their catalogues today are building advantages that compound tomorrow.

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